3DVO Background & History

3DVO Technology Origin

3DVO technology legacy is rooted in the same research bed that incubated Atari, Pixar, Adobe, Evans and Sutherland, Word Perfect, Novell, Iomega, Silicon Graphics and others. Technologists that developed the first Codec, scaled production lines at Iomega, delivered the world’s first imaging cell phone at Motorola, studied at MIT and innovated at The Space Dynamics Lab under Utah Science Technology and Research program are on 3DVO’s team. 3DVO technology know-how is very strong.

3DVO’s technology thrust with the current tool kit, started 5 years ago with military applications: 3D terrain mapping, targeting from mobile, airborne and stationary camera platforms. The common thread of technology from military to eCommerce markets is the rapid nature of data acquisition, process, and delivery. The technology is protected by a combination of extensive patents, trade secrets, know-how, and other intellectual property.

3DVO Current Technology Solution

The current offering, albeit the best of class, represents only one-tenth of the technology roadmap that 3DVO will introduce to further enrich the ecommerce experience and enhance online sales.

3DVO uses its unique technology to deliver cost effective 3D models for clients seeking 1 or 2 specialty models all the way to tens of thousands of 3D models for larger retailers and product manufacturers. The ease of implementation allows for quick integration to support the dynamic nature of eCommerce sites today. The enhanced graphics drive online sales.

3DVO Technology Vision

The goal and vision of 3DVO is to enable the capture, processing, rendering, and display of real-world 3D data and models. From a market standpoint this begins with pseudo 3D models such as 360 images, both spherical and circular, and progresses through fully textured rendering of true 3D models using advanced rendering and display techniques. The demand in the market is strong for 3D models of small objects such as shoes, backpacks, tents, furniture, consumer electronics and other small form factor products. 3DVO patented technology allows us to expand from small objects to larger items such as vehicles, buildings (interior and exterior) and small terrain all the way to larger environments of golf courses, canyons, mountain resorts, and cities.

3DVO Research

3DVO’s 3D cameras capture huge amounts of data - up to millions of points per second. This results in datasets which may be gigabytes or even exabytes in size. 3DVO software and technology enables the processing, compression, and display of these huge datasets. This software also partitions these models so they can be quickly and efficiently streamed over the Internet to a user’s computer for display.

Traditionally 3D models have been computer generated, meaning that they exist only in the mind of the modeler before they exist on a computer screen. These models have historically been displayed using textured polygon rendering techniques. 3D models created from real-world data do not necessary look natural or display efficiently using these techniques. 3DVO is continuing development of new rendering techniques which enable more robust and life-like models of real world environments.

All of the above are being developed by 3DVO or through cooperative research on behalf of 3DVO. As the existing market is penetrated and small form factor 3D models begin to become ubiquitous, new techniques and features will be introduced to enable the delivery and display of ever more life-like and realistic models.