Technology Kernel Developed Through USTAR at Utah State University

SALT LAKE CITY, Utah, November 27, 2007 – 3DVO today announced plans to deliver the most cost-effective three dimensional modeling solutions on the market through 3DVO Engage, their pioneering 3D service that delivers true-to-life online product images. 3DVO has spent five years perfecting the technology to deliver high quality 3D models that cost 40 to 60 percent less than other available technologies.

“3DVO has the technology to model and display our complex product features in compelling ways, putting the power to learn more about Black Diamond products in the hands of our customers,” said Joshua Dees, CIO of Black Diamond. “We are excited to continue to work with 3DVO as their tools develop so we can communicate our product message in a way that resonates to our customers.”

The technology kernel behind 3DVO was first developed in association with the Center for Active Sensing and Imaging at Utah State University through the Utah Science Technology and Research Initiative (USTAR). This technology combines laser distance measurement with digital color imagery for precise distance and color effects. The 3D data sets can be used immediately or stored for later viewing, analysis and manipulation as exact image replicas.

3DVO has refined this technology to make it the fastest, most cost-effective 3D modeling service on the market. Retailers send their products to 3DVO, and the company rapidly returns 3D images that can be manipulated by the consumer during the online purchasing process. For the first time, mass e-retailers can put all of their products online in 3D.

“Traditional retail sales are slowing, but online sales are expected to grow 20 percent to $39 billion this holiday season,” said Troy Sheen, CEO of 3DVO. “One way retailers are increasing online sales is by creating a realistic store experience. In the past they could only afford to create 3D models for their flagship products, but with our technology they can create 3D models for every single product – increasing online conversion rates.”

The product roadmap for 3DVO Engage includes the development of tools that will further transform highly complex data acquisition, processing and delivery functions to create futuristic real life web experiences for consumers and online retailers. When online retailers take advantage of 3DVO Engage, they will benefit from these future releases.

“The partnership between Utah State University and USTAR has been instrumental in bringing this technology to market, and 3DVO has taken it to the next level,” said Ned Weinshenker, Vice President for Strategic Ventures and Economic Development at Utah State University. “This technology offers scalability and cost-effective models that have the potential to change the landscape of online retailing over the next 12 months.”

Industry Veteran Brings 40 Years of Technology Expertise to Utah Company

SALT LAKE CITY, Utah, November 13, 2007 – 3DVO today announced they have named Dave Norton as Chairman of the Board. 3DVO recently launched 3DVO Engage, a cost-effective three dimensional modeling service that delivers true-to-life online product images. As Chairman of the Board, Norton will guide the company in helping online retailers increase online sell-through conversion with 3-D product images.

“I believe 3DVO’s technology is going to revolutionize online product sales, and I am pleased to come aboard as Chairman,” said Dave Norton, Chairman of 3DVO. “The technology roadmap 3DVO is exciting, and right now we’re focused on helping online retailers create 3D models for every one of their products.”

The technology behind 3DVO was developed in association with Utah State University through the Utah Science Technology and Research Initiative (USTAR). The company is funded by Alan Hall, Warren Osborn, and Lindsay Atwood, each who have built multiple highly successful companies. Other Utah Angels’ members also funded the company.

“As we continue to evolve as a company, we need people like Dave Norton to take us to the next level,” said Troy Sheen, 3DVO CEO. “He is a valuable asset, with many years in the technology industry, and many successful start-ups. We are excited to have him on board, and look forward to improving the online shopping experience with our 3D models.”

3DVO has developed a suite of tools that transform highly complex data acquisition, processing and delivery functions into an innovative turnkey solution. To listen to a podcast with 3DVO and Dave Norton, visit www.3DVO.com.

About Dave Norton

Dr. Norton’s career began with IBM where he served as an engineer and in engineering management for 16 years. In 1980, he left IBM and was a co-founder of the Iomega Corporation where he served as vice president of engineering, manufacturing, and operations. In 1994 he was a co-founder of Automated Solutions, Inc. (Intelisys) where he served as its CEO until 1998 when he joined the Utah State University Research Foundation as President. Dr. Norton served as a volunteer member of the Board of Trustees of the USU Research Foundation from April 1991 to April 1997 and as Chairman of the Board of Trustees from April 1997 to December 1999. Dr. Norton has had five patents and ten publications in the IBM Technical Disclosures Bulletin.

Company offers cost-effective rich media to maximize online sell-through

SALT LAKE CITY, Utah, October 15, 2007 – 3DVO today announced the launch of 3DVO Engage, a cost-effective three dimensional modeling service that delivers true-to-life online product images. 3DVO Engage is designed to help online retailers increase online sell-through conversion by enhancing the customer experience with an engaging display of product functionality. The graphics created by 3DVO can be animated, rotated and viewed from 360 degrees, allowing customers to manipulate products as if they were browsing in a physical store.

“E-commerce sales topped $130 billion last year, but this is only a small fraction of the potential for online retailers looking to sell even more products online,” said Troy Sheen, 3DVO CEO. “When customers feel like they can truly see and experience a product, they are more likely to make a purchase. 3D models improve the online shopping experience, and 3DVO has developed the technology to create them faster, easier, and more economically than other methods.”
3DVO Engage is ideal for small form factor products, allowing both small and large retailers to model thousands of products and increase profits. Retailers can also re-purpose the 3D images for print catalogs, banner ads, and other marketing activities.

The technology behind 3DVO was developed in association with Utah State University through the Utah Science Technology and Research Initiative (USTAR). The company is funded by Alan Hall, Warren Osborn, and Lindsay Atwood, each who have built multiple highly successful companies. Other Utah Angels’ members also funded the company.
“3DVO identified a rapidly growing need in the marketplace and developed innovative technology to bring 3D modeling services to the retail industry with the most rapid payback period possible for the investment,” said Alan Hall, Island Park Founder. “We are excited to see this company’s potential, since they are leading the way in 3D modeling for online retailers. Allowing consumers to rotate, zoom, and thoroughly inspect products online should significantly increase web traffic and sales for retailers.”

3DVO has developed a suite of tools that transform highly complex data acquisition, processing and delivery functions into an innovative turnkey solution. To view examples of 3DVO Engage or listen to a podcast with investors, visit www.3DVO.com.